The Content Marketing Hat

“I don’t know how to ride a dragon,” said Jon Snow.
“No one does until they’ve ridden a dragon,” said Daenerys Targaryen.

Fortunately, learning how to create blog content that drives actual business results isn't as hard, or as dangerous!

If you haven't started, or aren't yet seeing the results you hoped for or needed, take a step back and consider how you're approaching blogging and give yourself space to learn.

#Blogging #BloggingTips #ContentMarketing

What do you think about curating content for your own blog? Have you ever created a blog post based around someone else's article or video? How did that turn out?

Or is this something you've never tried? (Today's article below will give you background if you're interested.)

#LearnBlogging #Blogging #BloggingTips

One of the many reasons I started doing written interviews with incredible content creators was the hope that, through their answers, we'd catch a glimpse of one or two vulnerable moments that we would relate to. Stories about their past that, to us, represent our present or future.

It's like seeing someone you trust and admire admit that they, too, have struggled. They're human after all. That gives us hope and solidarity. And today's interview with Ann Handley is no different.

The year is 2020, and the world of blogging is very different than it was years and decades ago. Ever since the paradigm shift of 2011, where the modern blogging era began, there has been an ongoing revolution in content. It’s an intense and competitive world out there, but sometimes it’s easy to lose sight of just how insane the internet truly is.

Are you willing to risk the potential benefits of proper content marketing?

Whether you're launching a new business, a new product, or a sale campaign, there are a ton of moving parts to manage that are going to draw a lot of your attention.

Attention you *should* be paying to your partner.

Does that mean you can't throw yourself into your next launch? Of course not, but it helps if you follow a few guidelines to help keep your partner in the loop and on board with your activities. Join Stephanie Liu and I as we break and down for you, and make sure that the next time you have a launch, you Launch With Love.

You got your launch planner. Your webinar is done. Your sales page is ready to rock and roll. You’re about to launch because it’s about damn time! You’ve worked your ass off for this. You earned this.

But you’re forgetting one important thing… your number one fan that’s been rooting for you from day 1.

Before you built that email list, before you rocked the stages, who was it? It was your partner. Is your partner ready for your launch? Does your partner know how to support you? Does your partner have Uber Eats on speed dial?

Here’s how you can Launch With Love.

To be honest, I wasn’t sure this was the kind of post I wanted to write, let alone publish.

An easy to follow guide that walks you through the differences between Pages and Posts, and how each functions.

One of the keys to a successful blog is having just the right number of plugins installed. You want your site to be highly functional, but not so many plugins installed that it's slow.
#Blogging #BloggingTips #WordPressBasics

If you’ve sent more than 2 emails to your email list, you know that you never reach every single one of your subscribers.

Some emails go to spam. Others are ignored.

It’s a sad but true reality of email marketing: typically we reach less than 12% of our subscribers with each mailing. But with THIS email, you'll get 100% Open Rate each and every time.

It probably doesn't get more meta than a how to post on how to write How To posts. But don't let the simplicity of the topic bely the importance of the post. How To posts are critical components of the top of your funnel! So I've included some best practices and, my favorite part of this series, my secret sauce on how to make a post like this scrumptious.

“Don’t blog for your belly button. Blog to be helpful. No one cares what you think. They care about how you’ll help them move forward.”

Superb advice from the one and only Chris Brogan. To learn more, read the rest of the interview:

According to recent Nielsen data, 51% (144 million) of the US population has listened to a podcast – up from 44% in 2018.

Are you reaching that audience? If not, here's how:

As a WordPress site owner, you are responsible for the security of your website. If you’re using managed hosting, you’ll get some help, but if you’re on shared hosting it will be up to you. Fortunately, there are plugins to help with security.

If you're unfamiliar with how WordPress themes work, and what all your options and choices are, this article will help you!