The Content Marketing Hat
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The Content Marketing Hat
The Content Marketing Hat
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How To Add Holidays and Events To Your Blogging Planner

How To Add Holidays and Events To Your Blogging Planner | The Content Marketing Hat | Scoop.it
With these calendars and worksheet, you can plan your message and content calendar well ahead of time.
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SEO in 2018: 7 Updates You Need to Know

SEO in 2018: 7 Updates You Need to Know | The Content Marketing Hat | Scoop.it
This post will give you help you discover the seven most important SEO updates that you need to know in 2018.
Mike Allton's insight:
Confused about all the recent changes to Google and SEO? Shane Barker breaks 'em all down here and clues you in on where you should focus your efforts this year.
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The Persuasive Power of Sounds in Blogging

The Persuasive Power of Sounds in Blogging | The Content Marketing Hat | Scoop.it
Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.
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How To Plan Your Blog Around Holidays and Seasonal Events

How To Plan Your Blog Around Holidays and Seasonal Events | The Content Marketing Hat | Scoop.it
Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.
Mike Allton's insight:
Throughout the year there are holidays, seasons, and special events. Things like Christmas and March Madness and Tax Season. Are you read for them? Today's article walks you through the steps you can take to plan ahead and prepare campaigns for your blog and business that are timely and relevant and, therefore, more effective!  You can also download free calendars that have all of 2018's major holidays, sporting events & seasons, as well as a free Campaign Planner!
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Blogging - The Foundation for Pinterest Marketing Success

Blogging - The Foundation for Pinterest Marketing Success | The Content Marketing Hat | Scoop.it
Discover how blogging can support a successful Pinterest presence to drive real traffic, leads, and sales.
Mike Allton's insight:
For the best results on Pinterest, you need a blog. That doesn’t mean you need to spend thousands (or even hundreds) to set it up or spend hours and hours a week writing. But you do have to write.
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How To Share All Your Evergreen Posts To Every Social Network Forever

How To Share All Your Evergreen Posts To Every Social Network Forever | The Content Marketing Hat | Scoop.it
Using just a couple of tools, you will be able to set up an unlimited recurring queue of evergreen posts to all of your social networks.
Mike Allton's insight:
If you've been blogging for a while, you're really going to appreciate today's article. Learn how to make sure that EVERY evergreen blog post you've EVER written gets shared to EVERY social network, forever.
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5 Content Creation Steps for Bloggers

5 Content Creation Steps for Bloggers | The Content Marketing Hat | Scoop.it
To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.
Mike Allton's insight:

Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom:

1. Keyword Research
2. Topic Research
3. Content Creation
4. Content Optimization
5. Performance Tracking

Check it out:

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Will Evergreen Content on Facebook Hurt Reach?

Will Evergreen Content on Facebook Hurt Reach? | The Content Marketing Hat | Scoop.it
Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!
Mike Allton's insight:
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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How Do You Start A Blog For Free?

How Do You Start A Blog For Free? | The Content Marketing Hat | Scoop.it
If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.
Mike Allton's insight:
One of the questions I get asked a lot is this: “How do I start my blog for free, Mike?” And I completely understand why. You’re new to blogging, and you’re not sure if it’s going to work. Rather than shell out thousands of dollars for nothing, why not find a free or inexpensive approach that lets you test the waters? The good news for you is that I’ve tried them all, and with my help and guidance, you’ll be able to sort out what your options are and how to proceed!
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Ultimate Blogging Planner for 2018

Ultimate Blogging Planner for 2018 | The Content Marketing Hat | Scoop.it
This is a beautifully designed printable planner that includes 41 worksheets in all, plus additional assets, plus bonuses! Make 2018 an incredible year for your blog.
Mike Allton's insight:
I am thrilled to announce that my 2018 Blogging Planner is now available! 

With this planner and accompanying worksheets, you will *Plan to Succeed* in the coming year. It is designed to be printed and customized to suit your needs, while still providing much-needed structure for even the most accomplished blogger. 

Ana Hoffman​ says the 2018 Blogging Planner is, "Practical. Tactical. Will leave you with no excuse not to get things DONE.” 

And that's the whole idea - to give you a tool that you can use each and every day to get more done! 

 "If this is the year you’re going to get serious about blogging, get this planner NOW", says Alisa Meredith​. 

 Click through to see everything that's included in this planner, including several special bonuses, and more testimonials from Jenn Herman​, Rebekah Radice​ & Peg Fitzpatrick​!
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7 Easy Steps To Create An Amazingly Successful Blog

7 Easy Steps To Create An Amazingly Successful Blog | The Content Marketing Hat | Scoop.it
Ready to see how to create a successful blog for your business? Mike Allton breaks down the 7 essential steps to create a killer blog starting from scratch.
Mike Allton's insight:
I'm very pleased to have new guest post live this morning on the Social Quant, Inc.​ blog, outlining the 7 Core Steps you need to take to make sure you set your blog, and yourself, up for long-term success. Please take a look and let me know what you think!
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