Business Improvement and Social media
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Generate More Revenue from Social Selling Methods

Generate More Revenue from Social Selling Methods | Business Improvement and Social media | Scoop.it
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin

Via janlgordon
janlgordon's curator insight, June 7, 2017 3:48 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

 

In order to stay ahead of the competition it's important to effectively reach your target market.

 

Drive Up Your Social Media Sales

 

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

 

Gilbert explains how to best approach your social media marketing in a non-sales way.

 

Here's what caught my attention:

 

  • Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

 

  • On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

 

  • Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/4dd530cpeIi

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Avoid Costly Product Launch Mistakes

How to Avoid Costly Product Launch Mistakes | Business Improvement and Social media | Scoop.it
There are so many possible pitfalls with any product launch. Here are 11 mistakes you need to avoid, along with hints on what you should be doing instead

Via janlgordon
janlgordon's curator insight, December 13, 2016 8:48 PM

I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

 

In a competitive online environment it's important for your goods to stand out to consumers.

 

Create a Successful Product Launch

 

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

 

Barker shows you how you can best present your products with a strategized approach.

 

Here's what caught my attention:

 

  • A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

 

  • Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

 

  • Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QyYx3076uVI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Effective Client Generation Strategies

Effective Client Generation Strategies | Business Improvement and Social media | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, John Jantsch discusses his preference for client generation of lead funnels, and offers great tips on how you can achieve your client generation goals. There's too much great information here to not read this article! Why Client Generation Beats Lead Funnels Jump on over to Facebook some time today, and there’s a pretty good chance you’ll encounter an ad for the hottest Internet Marketing fad going – online lead funnels. If you’re a business owner or marketer trying to grow your business I can pretty much guarantee

Via janlgordon
janlgordon's curator insight, November 6, 2016 10:57 PM

I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.

 

Lead funnels are great, but you still need a client generation system in place.

 

Why Your Business Is Not Experiencing Enough Sales

 

Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.

 

Jantsch explains why these techniques are important to attract the most leads and conversions.

 

Here's what caught my attention:

 

  • You don't just want leads -- you want customers. You need  steady flow of the right people targeted for your business niche, not just a large influx of prospects.

 

  • Build a system that generates a consistent appointments -- at least 10 to 12. Make sure these are qualified leads who are interested in what you have to offer.

 

  • Create valuable content that will resonate with your audience. This is the workhorse for your lead generation system.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RoSU305UJqj

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 7, 2016 10:46 AM
Thank you @stevebatch :-)
janlgordon's comment, November 8, 2016 10:43 AM
Thank you @Ricard Lloria @Sanjay Joshi @Stan Smith & @Steve Williams :-)
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Use Digital Product Announcements to Build a Buzz

Use Digital Product Announcements to Build a Buzz | Business Improvement and Social media | Scoop.it
When planning a new product announcement, create buzz with your already loyal audience. Give your audience something that can actually benefi

Via janlgordon
janlgordon's comment, September 30, 2016 5:17 PM
Thank you @The Twinkie Awards :-)
janlgordon's comment, October 7, 2016 10:59 PM
Thank you @MiniTool Software :-)
janlgordon's comment, October 18, 2016 10:48 AM
Thank you @Patries :-)
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Turn Your #SocialMedia Connections Into Sales

Turn Your #SocialMedia Connections Into Sales | Business Improvement and Social media | Scoop.it
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …

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janlgordon's comment, August 18, 2016 10:38 AM
Thank you @Anna @Susan Farleigh @MiniTool Software @Ricard Lloria @Jenne @Jesus Alvarez desde www.sercompetitivos.com @BSN & @malek :-)
janlgordon's comment, August 18, 2016 12:29 PM
Thank you @Stewart-Marshall :-)
janlgordon's comment, August 19, 2016 10:57 AM
Thank you @Anna & @Michael Esplana :-)
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Create Content That Generates Sales

Create Content That Generates Sales | Business Improvement and Social media | Scoop.it

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give.


Via janlgordon
janlgordon's comment, July 29, 2016 10:41 AM
Thank you @Anna @Ricard Lloria @Micala Wilkins @Stan Smith @Alba Herreruela Hevia & @Marco Favero :-)
janlgordon's comment, August 1, 2016 10:20 AM
Thank you Michael Esplana, & @MiniTool Software :-)
janlgordon's comment, August 2, 2016 10:42 AM
Thank you @dotConverse :-)
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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Business Improvement and Social media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
Michael Ravensbergen's curator insight, February 8, 2014 7:01 AM

Says to blog!!!

AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Business Improvement and Social media | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
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What Persona Marketing Really Means

What Persona Marketing Really Means | Business Improvement and Social media | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?

Via janlgordon
janlgordon's curator insight, January 27, 2017 1:27 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Measuring Social Media ROI for B2B

Measuring Social Media ROI for B2B | Business Improvement and Social media | Scoop.it
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that their C-suite peers want to know the impact of social on the business and how it

Via janlgordon
janlgordon's curator insight, November 10, 2016 1:02 AM

I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

 

B2B marketers need to show the value of their social media strategy.

 

Is Your Marketing Strategy Generating New Business?

 

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

 

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

 

Here's what caught my attention:

 

  • Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

 

  • It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

 

  • Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/28gw3061XLE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Put Together a Successful Survey

How to Put Together a Successful Survey | Business Improvement and Social media | Scoop.it
You’d think that just putting together a survey would be easy, right? So easy in fact, that as of 2013, American adults received 7 billion surveys a year.

Via janlgordon
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Dejan Nikolic & @Stephania Savva, Ph.D :-)
janlgordon's comment, October 12, 2016 10:52 AM
Thank you @MiniTool Software :-)
janlgordon's comment, October 18, 2016 10:46 AM
Thank you @MiniTool Software :-)
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | Business Improvement and Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
janlgordon's comment, August 25, 2016 2:10 PM
Thank you @stevebatch & @John van den Brink :-)
janlgordon's comment, August 25, 2016 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 2016 10:46 AM
Thank you @Anna @Ricard Lloria @MiniTool Software & @massimo facchinetti :-)
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How to Create Value in #B2B #Branding

How to Create Value in #B2B #Branding | Business Improvement and Social media | Scoop.it
Everyone knows that branding is important to B2C companies. It, and an accompanying value proposition, is also something that B2B companies must get right

Via janlgordon
janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Anna :-)
janlgordon's comment, August 12, 2016 10:37 AM
Thank you @Stan Smith @Ricard Lloria & @Carlina1950 :-)
janlgordon's comment, August 22, 2016 10:39 AM
Thank you @Pantelis Chiotellis @Atisy Joëlle @Thierry Evangelista @MiniTool Software @Anna & @Azalead :-)
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Increase Sales With Social Customer Service

Increase Sales With Social Customer Service | Business Improvement and Social media | Scoop.it
Social has dramatically changed Sales, Marketing and customer service. Learn how smart brands use social customer service to improve customer satisfaction.

Via janlgordon
janlgordon's comment, July 14, 2016 10:45 AM
Thank you @Ricard Lloria & @Jenne :-)
janlgordon's comment, July 21, 2016 10:40 AM
Thank you @MiniTool Software :-)
janlgordon's comment, July 24, 2016 9:00 PM
Thank you @Antonio Ormachea :-)
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Business Improvement and Social media | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?