The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them
Via Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
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It’s a big world out there and a message perceived as funny to one group comes across as tacky to another. Content marketing allows you to put out a single message to everyone in hopes that the majority will either embrace it or at least not be put off by it. Relationship marketing lets you get to know people, both your customers and potential customers, so you can offer them messages to effectively meet their needs in a pleasing way.