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Scoop.it!
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro Via janlgordon 
Scoop.it!
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource... Via janlgordon
Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem. |
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These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". Via janlgordon
Darius Douglass's curator insight,
April 16, 2014 5:51 PM
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement. 
janlgordon's comment,
April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment,
April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
Scoop.it!
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon
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I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.
Learn from top marketers in your industry on how to build better influence online.
Understand How Influencers Reach an Audience
Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.
Barker goes over influencers from various niches who have run a successful marketing campaign.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/PWHS3091a7c
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