Business Improvement and Social media

Don't neglect your website

Your website is your shop window, so think about what it shows your customers. You should constantly be asking yourself if you have the best shop on the high street. Once people get to your website, you need to keep them engaged. Your site should be aesthetically pleasing while at the same time promoting your unique selling points.

Some small businesses produce a website then forget about it for two or three years, when they should be reviewing it every month. Every month something happens to your business – whether you have hired someone, won an important new client or launched a new product or service. All of this should be visible on your website.

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

i didn´t try but seems simple!

Não experimentei mas parece-me simples e uma abordagem a experimentar!

Aqui um outro exemplo de como uso de ferramentas de baixo custo, no caso o YouTube, pode ajudar a pequena empresa a se mostrar par potenciais consumidores

Getting geared up to shoot my own first YouTube video, this article came at the perfect time. If you are unsure about ANY topic this graphic/map points to, just click the "NO" and you'll be taken to a wealth of information on that very topic.

What a great way to deliver specific content!