Business Improvement and Social media

Influencers for social networks are the jobs of the current generation. This article is about Top Tips for Creating Social Media Content.

Via Jenne

In this article, we are going to talk about Why Your Social Media Strategy Is NOT Taking Off.

Via Jenne

Looking to simplify your social media marketing? This article offers the best tips and tools shared on the Social Media Marketing podcast so far this year.

Via Daniel Watson

A look inside our experimental Twitter Squad – a group of awesome volunteers who help us spread customer happiness on Twitter.

Via Philippe Trebaul

Social media marketing tips: Here's what these social media experts recommend as the best marketing tactics worth doing today.
Via Daniel Watson

Social Media Marketing is a crucial tool for your business. This article is about10 Indispensable Tips for Social Media Marketing

Via Jenne

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social …

Via Jay

You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.

It’s the model that we use at SparkReaction for all of our client website projects. Why?

Because it works to drive long-term value on a web project.

You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.

Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....

Via Jeff Domansky, Os Ishmael, Andreas Christodoulou, malek, massimo facchinetti

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…

Via Jeff Domansky, Lydia Gracia

It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.

Via Daniel Watson

Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising.

Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers...

Via Lauren Moss