Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

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I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

It's important to have a community that is interested in your brand content.

Drive Up Your Social Media Conversations

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

Barker explains how to post content that people will want to respond to.

Here's what caught my attention:

• Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

• You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

• Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

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Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

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I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

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I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

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I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

It's important to have a community that is invested in your brand.

The Importance of Quality Social Media Followers

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

Herman explains how to attract authentic followers who are interested in what your business has to offer.

Here's what caught my attention:

• The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

• Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

• Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

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I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

How Persona Marketing Affects Your Bottom Line

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

Hughes explains what exactly persona marketing means from the customer's perspective.

Here's what caught my attention:

• Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

• Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

• It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

Create more growth for your business with the right marketing tools.

12 Top Performing Marketing Resources

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

Here's what caught my attention:

• Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

• Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

• Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

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I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

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I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

It's important to know who your followers are more than how many.

Improve Your Communication on Instagram

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

Herman shows how to get to know your Instagram followers better in order to provide value.

Here's what caught my attention:

• The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

• If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

• Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

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I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

B2B marketers need to show the value of their social media strategy.

Is Your Marketing Strategy Generating New Business?

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

Here's what caught my attention:

• Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

• It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

• Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

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I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

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Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

How to build more trust and increase awareness for your brand.

Use Facebook Stories to Improve Your Reach

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

Here's what caught my attention:

• It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

• Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

• Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

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Here's some tips on how to use Facebook Stories to market your business.

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

The biggest audience on social media is not millennials after all.

The Changing Landscape in Marketing Online

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

Here's what caught my attention:

• The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

• Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

• Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

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I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

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I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

True marketing today is based on customer service online

Bring More to Your Clients

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

Shervington shows you several ways to improve your customer service strategy through relationship building.

Here's what caught my attention:

• When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

• Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

• If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

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I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

Consumers want to grab the next great product before it goes away.

How Scarcity Marketing Affects Buying Decisions

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

Harman explains the power behind this principle with the right methods to use.

Here's what caught my attention:

• The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

• The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

• It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

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I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

It's important to connect with your fans and followers instead of just advertising to them.

Understand the Right Way to Interact as a Brand

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

Hughes shows how to get to know your audience better in order to provide value and increase sales.

Here's what caught my attention:

• "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

• "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

• "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

It's important to be active with your customers on social media in order to build trust and sales.

Improve Your Social Customer Experience

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

Fabrizio shows you several ways to improve your customer service strategy through social media.

Here's what caught my attention:

• Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

• Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

• Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

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I selected this article from Curatti written by Aliona Tarankova because it explains the power and growth of social media and how it will evolve.

Social networks continue to be a powerful branding tool.

The History and Growth Behind Social Media

There are still only 31 percent of the world's population who are engaging in social networks. That means there is still a lot more room for growth -- especially in countries that are not as prolific as North America and Europe.

Tarankova provides the history of social media and what the future will look like worldwide. Internet access plays a big role in access as well as how developed a country is.

Here's what caught my attention:

• Marketing budgets have grown over just the last two years. The numbers could double in five years as social media plays a larger role in more places.

• There are around 400 million people who have stopped using their social accounts. This is a short term problem and is a part of how the system works.

• Over the last few years social media usage has slowed down. But this has not impacted the importance of having a marketing strategy in place.

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