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When new businesses finally get their website up and running, their site is usually built with a blog page, waiting for the business to create content to share with website visitors. So, for the first few weeks or months they occasionally add content to the blog page (usually when they have time). This is one of the biggest mistakes people make when trying to promote their business. Via Barb Jemmott 
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This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM) Via janlgordon
janlgordon's curator insight,
April 19, 2017 5:04 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.
Reach more customers and readers online with these great resources for business.
12 Marketing, Blog, and Business Tools for More Sales
With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/V6YR30aZSL8
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Jeff Domansky's curator insight,
April 24, 2017 7:28 AM
Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips. 
Bernadette Elijah's curator insight,
April 24, 2017 11:48 PM
My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.
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We have put together a short list containing four simple yet effective tricks you can use to boost your content marketing efforts Via janlgordon
janlgordon's curator insight,
March 27, 2017 9:38 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.
Fuel your marketing efforts with fresh, original content.
Content Marketing Success Strategies
Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.
Selby explains the impact of great content on your business growth.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/Fm3h30ajBR0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten Via janlgordon
janlgordon's curator insight,
February 3, 2017 7:51 PM
In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).
She happily borrows from the old saying:
"My overnight success took me 10 years to build”
She added, though: “I made all the same mistakes as everyone else”.
Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.
Traffic Generation Café came from this, using the lessons from the first effort. Not a Natural Born WriterSurprise! Ana used to hate writing, and admits it doesn’t come naturally to her.
The reason is really simple, and she found it easy to overcome. At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.
She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing! Boomerang MarketingThe real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.
Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!
The interview is very vibrant and fast moving.
Watch the video here.
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If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original. Via janlgordon
janlgordon's curator insight,
January 5, 2017 11:32 PM
I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.
Why re-publishing methods only improve your website rankings.
Publish Less With More Substance
Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.
Preston explains what options are available to publishing more meaningful blog posts.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/egDH307JQPz
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full Via janlgordon
janlgordon's curator insight,
December 8, 2016 8:45 PM
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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This article contains 4 helpful business tools around each of Content Marketing Process, Content Generation and Visual Content Via janlgordon
janlgordon's curator insight,
November 16, 2016 8:58 PM
I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.
Build a larger audience and increase visibility with better content.
12 Tools to Build a Blog Online
When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.
Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/yvy8306fz8s
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
nicoleta susanu's curator insight,
November 17, 2016 11:18 AM
4 helpful tools around a specific area of your business.
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Here’s some ways in which you can promote your content to make sure it is getting to your target audience quickly an Via janlgordon
janlgordon's comment,
October 12, 2016 10:53 AM
Thank you @Ulises La Roca & @Fundraisingmusicevents :-)
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From
curatti
Content Marketing is more than king or queen, it’s more than a channel. It is the catalyst and enabler for every other channel we use for growth. Via janlgordon
janlgordon's comment,
August 1, 2016 10:21 AM
Thank you @Konstantinos Kalemis & @MiniTool Software :-)
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Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
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Saturday Riff: Content Is Crap
http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa Via Martin (Marty) Smith
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After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
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"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
Joseph McCaleb's curator insight,
July 23, 2014 11:18 AM
Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.” 
Ken Schneider's curator insight,
July 23, 2014 11:49 AM
Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time! 
A.K.Andrew's curator insight,
July 27, 2014 12:02 PM
Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling. |
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In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl Via janlgordon
janlgordon's curator insight,
June 14, 2017 4:28 PM
I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.
Understand digital marketing and avoid common mistakes
Dispelling Digital Marketing Myths
Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.
Brenner explains what digital marketing means to your business and how to make it successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Szpe30cB7pe Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Media Wave's curator insight,
November 6, 2018 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.
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From
curatti
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore Via janlgordon
janlgordon's curator insight,
April 6, 2017 6:11 PM
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Despite the emergence of new content formats and features, your blog remains central to effective content marketing.
It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.
Blogging is the most important aspect of content marketing when it comes to generating organic traffic.
Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.
The following is a look at several primary reasons a blog is still critical to lead generation through content marketing.... Via Jeff Domansky, donhornsby
donhornsby's curator insight,
February 14, 2017 9:23 AM
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy.
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This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research Via janlgordon
janlgordon's curator insight,
January 27, 2017 6:15 PM
I selected this article from Curatti written by Ruchika Sharma
Create a monthly action plan for your articles with the right keywords.
How to Use Keywords Effectively
Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.
Sharma explains the basics of content planning through keyword research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lca9308qPhB
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Didier C Touboul's curator insight,
January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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This article contains 4 helpful tools and resources around efficient Content Marketing, new Royalty Free Stock Image sources and Business Growth Via janlgordon
janlgordon's curator insight,
December 22, 2016 1:24 AM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful content strategy.
Help create a more efficient and growth oriented action plan for your articles.
12 Great Content Marketing Tools
In order to improve your online visibility you need to have the right resources in place. I agree that in order to attract more readers it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a larger audience.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/3iu0307ml9s
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list. Via janlgordon
janlgordon's curator insight,
November 23, 2016 10:07 PM
I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.
Use social media to increase your email subscribers and influence.
How Email Goes Hand-in-Hand with Your Marketing
If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.
Herman explains several ways to leverage your community and attract more subscribers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Fb18306tAPp
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Without solid content marketing, your best efforts to define yourselves online on the various social media platforms, would be lost Via janlgordon
janlgordon's curator insight,
November 12, 2016 1:02 AM
I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.
In order for your brand to be noticed it takes both quality and the right strategy from your blog.
Improve Your Content Marketing
Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.
Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/WTuR3066k4M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. … Via janlgordon
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Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute Via janlgordon
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In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience.... Via Jeff Domansky, Andrea Rossi
Jeff Domansky's curator insight,
December 4, 2015 1:11 AM
Find out which up-and-coming content types you should be testing in 2016 for your content program. 
2DiFore Marketing Solutions's curator insight,
December 23, 2015 7:50 AM
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. We wish a wonderful Christmas and a very prosperous New Year! The Team at 2DiFore Marketing Solutions!
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Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.
Jack Ventura's curator insight,
October 30, 2015 4:02 AM
Visto che gli autori devono anche promuoversi, e che il social media marketing è uno degli strumenti per farlo, ecco come usare lo storytelling nei canali sociali.
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Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including: Live By A Single Rule: If Your Content Is Generating Shares DO MORE.Other “Control Rules” Are Gone.Use existing distribution systems, but turn them upside down.Create EVENTS and content people will CHASE and SHARE.Get THEM to do YOUR work for YOU.Keep some secrets as long as possible.Whatever happens is all good as long as Rule #1 still applies.Use the Internet and social media to amplify content & events.Define deadlines because deadlines heighten the web’s amplification.Rinse & Repeat
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Irina Mk's curator insight,
November 25, 2014 5:16 AM
Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité. |
