Business Improvement and Social media

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

There are three phases to search engine optimization that can help improve your website visibility.

3 Pillars to SEO Success

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

Singh provides 3 ways you can use to improve your SEO strategy.

Here's what caught my attention:

• The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

• Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

• Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/wZEj30cnonl

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

An effective SEO strategy is not a one-size fits all approach.

Promote Your Website with These 11 SEO Steps

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

Here's what caught my attention:

• Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

• If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

• Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/JeTY30bWO52

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I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

Improve your writing with quality content.

How to Effectively Edit Your Articles

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

Elliott explains the process of how to edit your articles and improve your writing at the same time.

Here's what caught my attention:

• It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

• After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

• Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

Unusual methods that will attract visitors to your landing page.

4 Ways to Increase Website Traffic

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

Faulkes provides unique strategies you can use to improve your traffic.

Here's what caught my attention:

• Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

• Use your main keywords on your homepage. These will show up in Google's search results.

• Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/kALa309gFUL

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I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

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Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

Your website may need a major upgrade in order to stay current.

Make Your Website More Successful

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

Zolotaryova provides the right steps to take to make the necessary changes.

Here's what caught my attention:

• Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

• Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

• Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/Wx9930baFZx

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I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

Finding fresh, original content can be a challenge for bloggers.

How to Find Trending Content

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

Garcia explains the best steps to content research.

Here's what caught my attention:

• It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

• Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

• Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/J1bs30anKmC

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I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

Focus on engaging your audience with a solution and strong call to action.

How to Use Effectively Publish Content

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

Sharma explains the basics of content planning that stands out to your community.

Here's what caught my attention:

• Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

• Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

• It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFbV3099Qkm

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Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen.