Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

You don't need to know a celebrity to attract more customers to your business online.

Understand How to Effectively Reach Your Leads

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

Barker goes over how micro-influencers can help improve your marketing strategy.

Here's what caught my attention:

• A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

• Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

• An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of LinkedIn.

Read full article here: http://ow.ly/nVAx306ErTZ

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Social Content Marketing is no longer an Option.

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?