Business Improvement and Social media

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

It's important for your business to have an effective email marketing plan in order to generate more sales.

Email Marketing Success Strategies

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

Here's what caught my attention:

• In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

• Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

• Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/i9to30bEbYF

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I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today