Business Improvement and Social media

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

It's important to use the right keywords for your niche to grow your reach on Instagram.

Improve Your Following on Instagram With Hashtags

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

Herman explains how your posts can attract the right followers for your brand.

Here's what caught my attention:

• You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

• The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

• The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ptX6309ZigZ

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As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

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I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

It's important to know who your followers are more than how many.

Improve Your Communication on Instagram

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

Herman shows how to get to know your Instagram followers better in order to provide value.

Here's what caught my attention:

• The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

• If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

• Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/idA33078zgu

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I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

The Shifting Attitudes of Customers in a Digital World

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

Here's what caught my attention:

• Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

• There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

• Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/asgV303cfn5

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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

What talents in digital marketing companies will look for in 2014

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/VXnZ309c8L1

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I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lER0307urTw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today