Business Improvement and Social media

Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social …

Via Jay

You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.

It’s the model that we use at SparkReaction for all of our client website projects. Why?

Because it works to drive long-term value on a web project.

You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.

Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....

Via Jeff Domansky, Os Ishmael, Andreas Christodoulou, malek, massimo facchinetti

Looking to simplify your social media marketing? This article offers the best tips and tools shared on the Social Media Marketing podcast so far this year.

Via Daniel Watson