consumer psychology
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Real-life consumer psychology – with a touch of technology
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Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars | consumer psychology | Scoop.it

"The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app ..."

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The Air Jordan's lack of branding

The Air Jordan's lack of branding | consumer psychology | Scoop.it

"The industry has certainly shifted to incorporate huge logos on today's statement level shoes. That's not how the Air Jordan made its mark ..."

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Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat

Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on Snapchat | consumer psychology | Scoop.it

"Snap, Nike, Darkstore and Shopify teamed up in a collaboration of epic proportions to pre-release the Air Jordan III "Tinker" on Snapchat with same-day ..."

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