Apple is ready for its Hollywood closeup, but will consumers bite? | consumer psychology | Scoop.it

"For now, it's all about Apple's TV app. You know, the first one you see when you turn on the Apple TV set-top box, which alerts you to the latest movies available for rent, TV shows to purchase and the like?  Apple sees a bigger future for the app, as a launchpad for a new entertainment service, and a place where folks can subscribe to other subscription services, like HBO and Showtime ..."