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Scoop.it!
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"A paper in the latest issue of the Journal of Advertising Research (JAR) explodes the toolkits of generations of magazine publishers that have insisted the top portion of a right-hand page is the most desirable advertising position ..."
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Scoop.it!
"Even as the practice of neuroscience in marketing brings more tools to brand stewards worldwide, the certainty that such services will provide reliable value is still in doubt, according to a report in the latest issue of the Journal of Advertising Research (JAR) ..."
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