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Scoop.it!
"As John Lewis pulls its controversial home insurance ad, research shows that people in the creative industries increasingly think more like each other and less like the consumers we serve. This means that miscommunication is a growing risk, says Warwick Cairns ..." 
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Scoop.it!
"These ads are bound to make you laugh -- or in some cases, shed a tear ..."
Scoop.it!
":Holiday gift ads usually suck, but this one—a heart-warming reminder of every child’s daydreams of space and the man that lives on the moon—is just too good not to watch ..."
Scoop.it!
"Andy Street, the firm's managing director, claimed his comments were made as a joke - but came as John Lewis plans to launch a French language version of its website ..."
Scoop.it!
"British retailer John Lewis is known for its unique Christmas campaigns, which are always much anticipated and always sentimental..."
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Scoop.it!
"See the chain’s £7m campaign, filmed by an Oscar-winning director and featuring Elbow’s cover of a classic Beatles tune ..."
Scoop.it!
"The battle for the most popular Christmas advert is underway - a war that is expected to cost UK companies around ..."
Leona Ungerer's insight:
A UK perspective
Scoop.it!
"Dubbed modern rarity, the AW16 collection promises to offer a move away from disposable, fast fashion and instead present a 'rare take on luxury with an ethos of fewer, better pieces ..."
Scoop.it!
"There's enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all, being Britain's version of the Super Bowl when it comes to advertising ..."
Scoop.it!
"They could also benchmark their store against others in the chain to identify weaknesses and strengths ..."
Scoop.it!
"Over two-thirds of British consumers believe at least one brand "makes them happy", a list led by John Lewis, Marks & Spencer and Amazon..."
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