consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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These shoes are made for walking: KEEN’s new footwear

These shoes are made for walking: KEEN’s new footwear | consumer psychology | Scoop.it

"Although many people love to walk, very few wear the appropriate shoes. Today, KEEN announces the launch of the first shoe designed specifically for walking. It is also PFA-free. Chief Innovator Rory Fuerst, Jr. discusses how walking saved his life and inspired him to create this shoe ..."

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Can an outdoor brand be fashion forward? KEEN's UNEEK footwear defies tradition 

Can an outdoor brand be fashion forward? KEEN's UNEEK footwear defies tradition  | consumer psychology | Scoop.it

"KEEN breaks out of the traditional outdoor brand mold with UNEEK footwear, a sandal/sneaker hybrid that has gained traction among street style trendsetters and outdoor enthusiasts alike. The UNEEKBOT, a robot that creates made-to-order UNEEK footwear in real time, is their latest innovation ..."

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