consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Official 'Golden Girls' restaurant coming to Los Angeles

Official 'Golden Girls' restaurant coming to Los Angeles | consumer psychology | Scoop.it

"A pop-up cafe called Golden Girls Kitchen will serve cheesecake and more in Beverly Hills this July ..."

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What city has the best brand?

What city has the best brand? | consumer psychology | Scoop.it

"When we think about cities and branding we might think of a logo on a t-shirt, or perhaps a slogan that's slapped onto banners. But a city brand now encompasses much more—it's selling a lifestyle ..."

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Nike's concept stores use customer-driven data to inform its design 

Nike's concept stores use customer-driven data to inform its design  | consumer psychology | Scoop.it

"The athletic brand continues to lead retail innovation practices with its data-driven, concept store model in Los Angeles, pioneering the future of the IRL retail experience and offering visitors a Sneaker Bar for try-ons and a treadmill for test runs ..."

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