consumer psychology
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Real-life consumer psychology – with a touch of technology
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How to soothe luxury-car buyers: Add perks and subtract haggling

How to soothe luxury-car buyers: Add perks and subtract haggling | consumer psychology | Scoop.it

"Several automakers aim to change the shopping experience with fixed prices, after-sale care and even ways to avoid the dealership altogether ..."

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Volvo a step closing to avoiding a crash with a kangaroo

Volvo a step closing to avoiding a crash with a kangaroo | consumer psychology | Scoop.it

"Swedish car maker Volvo says it is a step closer to coming up with technology that can spot a kangaroo and slam on the brakes to avoid impact — and has already started testing in Australia ..."

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Fiat-Chrysler red lights rumor that Ferrari will move out of Italy

Fiat-Chrysler red lights rumor that Ferrari will move out of Italy | consumer psychology | Scoop.it

"Fiat-Chrysler is putting a stop to rumors that Ferrari – its quintessential Italian sports car line – would move out of Italy for tax breaks.
“These rumours have no grounds,” the company said in a statement ..."

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Carmakers look to video games for new routes to market and win brand loyalty - The Economic Times

Carmakers look to video games for new routes to market and win brand loyalty - The Economic Times | consumer psychology | Scoop.it

"A relationship between software developers and auto industry is taking place that woos today's younger consumers as tomorrow's car buyers..."

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