consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Nacho fries with that? How Taco Bell and others make branded content we devour 

Nacho fries with that? How Taco Bell and others make branded content we devour  | consumer psychology | Scoop.it

"Branded content can engage your biggest fans, but you'll have to rethink what storytelling means now ..."

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Are You Paper-Worthy? Branded Content and Facebook's Ambitious New Reading App

Are You Paper-Worthy? Branded Content and Facebook's Ambitious New Reading App | consumer psychology | Scoop.it

Facebook is aiming very high with paper, writes Doug Hopkins. Brands should too ..."

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Mattel is working with young influencers and their families to inspire kids to be superheroes

Mattel is working with young influencers and their families to inspire kids to be superheroes | consumer psychology | Scoop.it

"Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences ..."

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