"Access-based consumption has obscured the rise of a range of fragmented ownership configurations in the digital realm that provides the customer with an illusion of ownership while restricting their ownership rights ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A survey quizzing children about the origins of their food reveals that nearly one in five believe fish fingers come from chicken ..." 
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"Consumers are confused by many of the green claims made on product packaging, especially those which are technical, generic or simply involve a logo with no context, a study has found ..."
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"A recent news story flagged up how wine brands are out of touch with their audience, says Oli Flower of Reprise: consumers want simplicity, yet the category fuels confusion ..."
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"No one wants to serve spoiled food to their families. Conversely, consumers don’t want to throw food away unnecessarily–but we certainly do ..."
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