consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Couple make history with virtual lobola negotiations

Couple make history with virtual lobola negotiations | consumer psychology | Scoop.it

"A young couple eager to cement their love did not let Covid-19 stand in their way when they held what may have been the first-ever virtual lobola negotiation between ..."

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These stores have the best return policies in retail

These stores have the best return policies in retail | consumer psychology | Scoop.it

"Costco, IKEA, and Trader Joe's are known for their relaxed return policies. Costco says it allows customers to return any products at any time ..."

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Shoppers steal £3.2bn from self-service tills every year

Shoppers steal £3.2bn from self-service tills every year | consumer psychology | Scoop.it

"Britain is turning into a nation of light-fingered thieves, according to a new study which reveals one in four people admit to not paying for items at self-scan checkouts ..."

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A brand is a relationship

A brand is a relationship | consumer psychology | Scoop.it

"A relationship / brand is built or damaged by every single interaction that the company has with its customers ..."

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The changing market for food delivery | McKinsey & Company

The changing market for food delivery | McKinsey & Company | consumer psychology | Scoop.it

"Online food-delivery platforms are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap of their mobile phone ..."

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Pinterest: The social platform your restaurant should be on

Pinterest: The social platform your restaurant should be on | consumer psychology | Scoop.it

"In our current social-media drenched society, coming up with a strategy that works best for your product or brand is all about getting the most possible visibility out of each channel ..."

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Facebook conducts empathy experiment by forcing employees to replace their iPhones with Droids

Facebook conducts empathy experiment by forcing employees to replace their iPhones with Droids | consumer psychology | Scoop.it

"The social network is testing its employees for the sake of its customers in developing customers by taking away their iPhones and replacing them with Android phones so they can better understand how most of the world uses the internet ..."

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Kroger tests 'smart shelf' technology - Cincinnati.com

Kroger tests 'smart shelf' technology - Cincinnati.com | consumer psychology | Scoop.it

"Bringing the ‘info-richness of the Internet to ... in-store shopping ..."

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What Apple, Lending Club, and AirBnB know about collaborating with customers - blogs.hbr.org (blog)

What Apple, Lending Club, and AirBnB know about collaborating with customers - blogs.hbr.org (blog) | consumer psychology | Scoop.it

"Digital success is all about networks ..."

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Brand democracy: How to tell stories in the social era by Graham Brown

"Brand democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks ..."

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It’s Debate Time: Which Brand Makes Customers Happier?

It’s Debate Time: Which Brand Makes Customers Happier? | consumer psychology | Scoop.it

"Apple for years has fostered deep loyalty among its customers that has been the envy of the consumer-electronics industry. Apple’s rivals, though, are closing the gap, a new survey shows ..."

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Co-Creating Brand Stories With Online Video

Co-Creating Brand Stories With Online Video | consumer psychology | Scoop.it

"Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch..."

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The Business Secret Behind Minecraft's Dominance

The Business Secret Behind Minecraft's Dominance | consumer psychology | Scoop.it

"Minecraft, the online game "about breaking and placing blocks" was originally created by Swedish programmer Markus "Notch" Persson and was released to the public in 2009..."

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Do you have customers or consumers?

Do you have customers or consumers? | consumer psychology | Scoop.it

"Knowing if you have a customer that is different than your consumer will save you a lot of time and energy when creating your marketing strategy, channels and messages...."

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Amazon Go stores an early hit with customers

Amazon Go stores an early hit with customers | consumer psychology | Scoop.it

"It looks like consumers who try Amazon Go like it enough to keep coming back, particularly if the cashier-free shops are in proximity to where they live or work. Amazon is now analyzing metrics to determine the success of the stores, while sales associates restock shelves ..."

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Eleven new social networks for 2017

Eleven new social networks for 2017 | consumer psychology | Scoop.it

"Exploring new social networks can help you find ways to talk with your customers or team members and discover new places to promote your brand. It will also help you ..."

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How Starbucks is using artificial intelligence to connect with customers and boost sales

How Starbucks is using artificial intelligence to connect with customers and boost sales | consumer psychology | Scoop.it

"Imagine pulling into a Starbucks drive-thru and seeing not just your drink order but your name on the screen — along with the suggestions of what foods you ..."

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[Inspiration] Tinder dates affect how restaurants serve customers and design dining rooms

[Inspiration] Tinder dates affect how restaurants serve customers and design dining rooms | consumer psychology | Scoop.it

"You met on Tinder. And then you spent two hours nursing your beers and eating nothing ..."

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Target CEO, other executives paying customers home visits to improve shopping experience

Target CEO, other executives paying customers home visits to improve shopping experience | consumer psychology | Scoop.it

"Would you allow a stranger to enter your house, rummage through your closets and cupboards if it meant that your next shopping experience might be better? That's the idea behind Target's latest ..."

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Share schemes to give customers a slice of the action - Stuff.co.nz

Share schemes to give customers a slice of the action - Stuff.co.nz | consumer psychology | Scoop.it

"NZ firms may start offering shares to faithful customers spurning traditional loyalty schemes ..."

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Five strategies retailers use to make you spend more - Shopping

Five strategies retailers use to make you spend more - Shopping | consumer psychology | Scoop.it

"Marketers have got you pegged - it pays to know the strategies they use to make you spend more money ..."

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Four Starbucks policies that drive customers crazy

Four Starbucks policies that drive customers crazy | consumer psychology | Scoop.it

"Starbucks has several policies that both baristas and customers consistently misunderstand, which almost always ends with an unhappy patron.  Seattle attorney Melody Overton identifies the four most confusing policies on her blog ..."

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Retailers using all senses to bait customers

Retailers using all senses to bait customers | consumer psychology | Scoop.it

"To grab attention, retailers are showcasing works by famous artists, investing in music playlists that enhance a brand's ambience, and installing customized flooring, dramatic lighting and even design-oriented fixtures that can display products to their best advantage ..."

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4 Starbucks Policies That Drive Customers Crazy

4 Starbucks Policies That Drive Customers Crazy | consumer psychology | Scoop.it

"Starbucks has several policies that both baristas and customers consistently misunderstand, which almost always ends with an unhappy patron.  Seattle attorney Melody Overton has clarified the four most confusing policies in a recent post on her blog..."

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15 Psychological Triggers to Convert Leads into Customers

15 Psychological Triggers to Convert Leads into Customers | consumer psychology | Scoop.it

"Would you like to know how to get more customers who can’t wait to buy your products and services?..."

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