"It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"...Yet a new study published by the Journal of Consumer Research, and dissected here by The Atlantic, shows a dark side to this psychology. According to scientists, shopping can make you feel more isolated than ever, contributing to feelings of loneliness and anxiousness..." 
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