consumer psychology

"Peloton is partnering with TikTok to create short form workout classes and other content as the struggling digital fitness company attempts to rebrand ..."

"The largest target market for Adidas is adults aged between 20 and 29, a period when fitness is typically a high priority for consumers ..."

"Google's acquisition of fitness-tracking company Fitbit seemed like a big move at the time, but four years later, the future of Fitbit looks uncertain ..."

"In 2022, living more sustainably and consciously should be a priority for all of us, – whether it’s making changes in our daily lives, consumption, or even our means of transportation. Our typical fossil-fuel-consuming means of transportation need to be replaced by greener and more environment-friendly alternatives, and Electric Bicycles are an appealing option!..."