"Too many retailers are overlooking the most powerful competitive weapon in their arsenal against the onslaught of e-commerce retailers: the ability to activate and engage shoppers with a multi-sensory experience in-store ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"As Bruce Willis puts his name to a third (yes, really!) scent, we look at how the industry has come to be worth £3bn a year ..." 
Scoop.it!
"...The bank branch brought in environmental brand strategies to help impart a unique set of sensory touch points to the branch’s environment. The company decided upon an integrated approach, incorporating both fragrance and also music styling, which would help create a stylish statement with an understatement of elegance and quiet finesse..."
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Scoop.it!
"Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project ..."
Scoop.it!
"Is it the smell of the fragrance, the image of the brand or the way they are communicated? Industry experts took the stage at the third IFRA UK Fragrance Forum to discuss..."
Belkacem Nabout's curator insight,
November 15, 2013 9:56 AM
Produits Universaliss Bank....Produits Universaliss Laboratory
Belkacem Nabout's curator insight,
November 15, 2013 10:03 AM
Produits Universaliss Bank....Produits Universaliss Laboratory
Scoop.it!
"...In the last few years, fashion retailers have become increasingly aware of scent’s power to convert customers, too. Indeed, a growing number of businesses from Bloomingdale’s to Corto Moltedo now realise that their customer’s nose can be an important pathway for building brand identity and encouraging them to spend more time (and more money) in stores..."
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