consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

The 26 most expensive clothing brands in the world [2023]

The 26 most expensive clothing brands in the world [2023] | consumer psychology | Scoop.it

"While clothes are a necessity, they can also be a luxury. The most expensive clothing brands in the world stand out from mass-produced lines thanks to handmade designs, costly fabrics and celebrity connections ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How smartwatches could go from luxury accessory to ubiquitous necessity

How smartwatches could go from luxury accessory to ubiquitous necessity | consumer psychology | Scoop.it

"Here’s what smartwatch makers need to do ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

An AmEx Platinum cardholder's review of Fine Hotels and Resorts program

An AmEx Platinum cardholder's review of Fine Hotels and Resorts program | consumer psychology | Scoop.it

"Although I've had the Amex Platinum Card for more than a year, and travel often, I had never booked a hotel through the Fine Hotels and Resorts program before ..."

joe watkins's comment, February 23, 2019 1:08 AM
Your step by step article is very nice. Your content I like personally
Scooped by Leona Ungerer
Scoop.it!

Misplaced checks to signing his own checks: How John Geiger built his luxury sneaker brand 

Misplaced checks to signing his own checks: How John Geiger built his luxury sneaker brand  | consumer psychology | Scoop.it

"He couldn’t have done it without Nike, but he kind of did it without Nike ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How Cosabella raised the bar for selling luxury lingerie online 

How Cosabella raised the bar for selling luxury lingerie online  | consumer psychology | Scoop.it

"We held an Ask Me Anything session with Cosabella CEO Guido Campello, co-hosted with Forrester Analyst Brendan Witcher, to dig into the strategy that propels Cosabella’s growth ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

French consumer behaviour: Three myths busted

French consumer behaviour: Three myths busted | consumer psychology | Scoop.it

"Real life is more complex than the stereotypes of French consumer behaviour. Read our blog to find out what this means for your marketing efforts in France ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How luxury shoe brand Sanayi 313 is taking steps to expand globally 

How luxury shoe brand Sanayi 313 is taking steps to expand globally  | consumer psychology | Scoop.it

"Sanyai 313 is expanding its footprint into global markets. The Turkish-based shoe and accessories brand has recently unveiled a string of pop-up shops at Begrdorf Goodman and Level Shoe District ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Wellness is the new luxury: Is healthy and happy the future of retail?

Wellness is the new luxury: Is healthy and happy the future of retail? | consumer psychology | Scoop.it

"Consumers are shifting away from purchasing luxury goods in favor of splurging on wellness as a luxury. Traditional brick-and-mortar retail stores like Saks Fifth Avenue and Nordstrom are responding with exciting retail offerings ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brand growth: Cartier relaunches NYC flagship, amps up social channels

Brand growth: Cartier relaunches NYC flagship, amps up social channels | consumer psychology | Scoop.it

"Called "the jeweller of kings and the king of jewellers” by King Edward VII, Cartier continues to refine and redefine its growth strategy for new generations ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Qatar fund set to buy French fashion brand Balmain for $522m

Qatar fund set to buy French fashion brand Balmain for $522m | consumer psychology | Scoop.it

"The deal marks the end of months of negotiations between the Qataris and Balmain investors ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Luxury smartwatches from Switzerland

Luxury smartwatches from Switzerland | consumer psychology | Scoop.it

"Some of the world's top traditional watchmakers are showcasing their newest smartwatch designs at the high-end luxury watch show, Baselworld ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Art in shopping malls: it’s all product after all

Art in shopping malls: it’s all product after all | consumer psychology | Scoop.it

"Art has long been hitched to luxury goods, but it is now becoming a more democratic—or commercial—concept as malls begin to incorporate exhibition space ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Brands are watching social media reactions to red carpet looks

Brands are watching social media reactions to red carpet looks | consumer psychology | Scoop.it

"How social media players react to red-carpet looks is a marketing and research tool for fashion brands across the price spectrum ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The history of sneakers: from commodity to cultural icon

The history of sneakers: from commodity to cultural icon | consumer psychology | Scoop.it

"From sport to fashion, sneakers dominate the consumer market ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Five new consumers to keep on your radar

Five new consumers to keep on your radar | consumer psychology | Scoop.it

"Consumption habits have a colossal impact on whether brands of today will make it to tomorrow. Consumers and their habits are constantly changing, and brands need to engage with audiences dynamically and effectively ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Undone lets consumers create their own custom watches

Undone lets consumers create their own custom watches | consumer psychology | Scoop.it

"Michael Young founded Undone to bring the beauty of luxury timepieces to the masses ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Powerful marketing and fragile markets: The Dolce & Gabbana case 

Powerful marketing and fragile markets: The Dolce & Gabbana case  | consumer psychology | Scoop.it

"After a controversial ad accused of racism and sexism in social media, Dolce & Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Signature store scent boosts Luxury Living Group's luxury factor

Signature store scent boosts Luxury Living Group's luxury factor | consumer psychology | Scoop.it

"Luxury Living Group serves a discriminating global clientele with ample disposable income to feather their nests in, well, luxury. Alberto Vignatelli founded Luxury Living Group in Italy in the 1960s to develop, produce and distribute high-quality furniture collections for some of the most coveted and longstanding international brands. Think luxury couture for home furnishings ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

The most expensive watches worn by 20 of the world's most elite athletes

The most expensive watches worn by 20 of the world's most elite athletes | consumer psychology | Scoop.it

"Mechanical watches don't have much practical use in today's sporting world, yet you can't go to a major sporting event without seeing some serious watch game ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Apple glasses are inevitable

Apple glasses are inevitable | consumer psychology | Scoop.it

All of the pieces are coming together for Apple to sell glasses. Using  fashion and luxury lessons learned from selling Apple Watch, Apple will  enter the glasses industry and in the process launch its first product  category designed specifically for the augmented reality (AR) era. While ARKit

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Think tank: Why Millennials are the future of luxury

Think tank: Why Millennials are the future of luxury | consumer psychology | Scoop.it

"Gabrielle Rein discusses why Millennials are important, and how brands are wooing them ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Michael Kors on style, social media and standout models

Michael Kors on style, social media and standout models | consumer psychology | Scoop.it

"Ever since the launch of his eponymous label in 1981, New York native Michael Kors has enjoyed the status of being one of America's quintessential luxury sportswear designers ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

United hopes to draw rich business travelers with business class isolation pod seats

United hopes to draw rich business travelers with business class isolation pod seats | consumer psychology | Scoop.it

"With an eye toward drawing big-spending business travelers, United Air Lines plans to rebrand and redesign its business class on international flights ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Ferrari chief: An electric version would be 'obscene'

Ferrari chief: An electric version would be 'obscene' | consumer psychology | Scoop.it

"Ferrari's chairman Sergio Marchionne said the automaker will never build an all-electric car and self-driving cars are completely out of the question ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Smartwatches now more popular than Swiss watches, thanks to Apple

Smartwatches now more popular than Swiss watches, thanks to Apple | consumer psychology | Scoop.it

"For the first time, smartwatch shipments have outpaced those of their luxury brethren, according to market research ..."

No comment yet.