"McDonald's is using traditional marketing and quick social media pushes to launch its new $1 $2 $3 Dollar Menu ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
nypost
"It’s been a big month for menu changes at the nation’s largest food companies, including: Dunkin’ Donuts will remove the whitening agent titanium dioxide from its powdered donuts. McDonald’s and Co ..." 
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"While most food chains wish they could read all their customers’ minds and magically produce exactly what it is we’ve got a hankering for, Pizza Hut is claiming that it can actually do that… sort of ..."
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"Coffee giant to launch ‘evening’ menu of premium wines, craft beers in three Toronto outlets, plans to expand further ..."
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"There is a psychology to the menus at fast food restaurants directed by sales pitches to encourage the public to spend more money that was intended ..."
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"We visited McDonald's global headquarters in Oak Brook, Il., and the company gave us a peek inside its test kitchen. Tucked within the walls of the Campus Office Building, the Culinary Center seems to be in a peculiar place. It's surrounded by endless cubicles and corporate-folk..."
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