"Nobody wants a smart watch. The problem is simple — the smart watch is a product for its own sake. It hasn’t been imagined from a customer perspective…"
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Many brands are failing to use social media and digital channels to tell stories effectively because they remain fearful of losing control to consumers, a leading industry figure has argued..." 
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Scoop.it!
"I have some bad news that, I hope, will turn out to be good news. Psychological studies are not about you. They make few if any predictions how you should live your life, how to tell if you’re an introvert, or anything else about you as an individual..."
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