"We held an Ask Me Anything session with Cosabella CEO Guido Campello, co-hosted with Forrester Analyst Brendan Witcher, to dig into the strategy that propels Cosabella’s growth ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Almost every online deception, fraud and scam – even propaganda and misinformation campaigns – begins with a fake social media profile. How do fakers get real people to agree to be friends? ..." 
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"Don't fall for the "Roach Motel" or the "Privacy Zuckering". Here's how to spot the design choices that nudge us into unnecessary purchases ..."
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"When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversion ..."
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"Google is one of the biggest and most influential companies in the world thanks to its unique search engine technology. But it wasn't always that way ..."
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"The firm is offering the smart specs for sale via spectacles.com, and quotes 2-4 weeks for delivery - but only for buyers in the US ..."
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"Field Agent tells the "graphic story" of U.S. stay-at-home moms and their shopping behavior, preferred retailers ..."
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"Tweeting behavior reveals the patterns of how people eat through the world ..."
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"According to a study from Google, 90% of people move between multiple screens to accomplish tasks ..."
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"New dog-service apps create a community of dog lovers, pairing those who crave canine companionship with dogs that could use more people time ..."
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"The way some divorces and low value compensation cases are dealt with in Northern Ireland could be set for radical change ..."
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"Twenty years after it all began, look back at how Amazon grew from an online bookshop to a multi-billion dollar business ..."
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"Scott Cairns, Chief Technology Officer & Head of UK Security Practice at T-Systems, looks at the reasons why brick-and-mortar stores are closing more and more and explores the psychology behind the changing behaviours of today’s consumer ..."
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"Have you ever noticed that luxury brands rarely sell online? Sure, big names have elaborate, appealing websites, but many of them have restricted ecommerce offerings because it’s just not exclusive enough ..."
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"Have you ever wondered which are the top 30 most visited websites in the world? Here are all these top websites and some useful information on each ..."
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"Forbes research shows that 70% of millennials in the US and 62% in the UK claim they would appreciate a brand or retailer using emotion AI tech ..."
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"Attraction marketing has become one of the largest and most successful online marketing strategies today.
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"As some of you know, I’ve been driving a Nissan LEAF for Uber part time. I was recently encouraged to look into Lyft. Below are my initial impressions ..."
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"After launching private label clothing brands last year, Amazon is now reportedly aiming its sights on the lucrative world of exercise apparel with its own line of workout clothing ..."
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"Black Friday may be considered by many as one of the biggest shopping events of the year, but new research involving both US and UK consumers suggests interest is waning ..."
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"When Tamara Mellon relaunches her namesake shoe brand this fall, she’s not going to ship her sandals to stores months before it’s even warm out. She’s not going to design giant collection ..."
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"OMD's Danielle Le Toullec casts her eye over what consumers are up to online. And it would appear she knows her stuff ..."
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"Brands seeking to use online influencers to sway consumers need to ensure they are ready to pay for the privilege as well as being aligned with the readership of those individuals and their own personal branding ..."
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"Patients who have routine, uncomplicated surgeries prefer to have their postoperative visits done online, rather than go to a doctor's office in person ..."
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