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London’s black cabs are to be fitted with Bluetooth enabled beacon technology

London’s black cabs are to be fitted with Bluetooth enabled beacon technology | consumer psychology | Scoop.it
From www.thedrum.com - September 9, 2015 6:42 AM

"Advertisers will be able to reach smartphone users in the backseat of London’s iconic black cabs using beacon technology, by way of..."

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The brands that are bigger than Facebook

The brands that are bigger than Facebook | consumer psychology | Scoop.it
From www.theguardian.com - September 3, 2015 8:31 AM

"A billion people used Facebook on Monday but there are some brands with more daily reach ..."

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