Michael Phelps, businessman: The world's greatest Olympian writes his second act | consumer psychology | Scoop.it
From www.adweek.com - December 14, 2016 8:14 AM

"Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year's best ad—an elegiac masterpiece by Droga5 for Under Armour ..."