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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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What 100,000 tweets about the Volkswagen scandal tell us about angry customers

What 100,000 tweets about the Volkswagen scandal tell us about angry customers | consumer psychology | Scoop.it

"Lessons for crisis communicators ..."

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KitKat's #bendgate tweet has officially eclipsed Oreo's Super Bowl win

KitKat's #bendgate tweet has officially eclipsed Oreo's Super Bowl win | consumer psychology | Scoop.it

"Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign ..."

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Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle

Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle | consumer psychology | Scoop.it

"The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts ..."

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CBS Tests Twitter Rules By Placing Film Critic's Tweet In An Ad

CBS Tests Twitter Rules By Placing Film Critic's Tweet In An Ad | consumer psychology | Scoop.it

"Can your tweet become an ad? Film critic A.O. Scott's comment on a soundtrack did ..."

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