A new Apple ad is sparking backlash from viewers who say it hits the wrong note | CNN Business | consumer psychology | Scoop.it
From www.cnn.com - May 9, 4:32 AM

"An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message ..."