"McDonald's has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee's TOP partnership with immediate effect ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Here's what the fast-food powerhouse can teach you about business success ..." 
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"Starbucks was once the chain that convinced Americans to spend $4 on a cup of coffee. Now, it's the home of the Unicorn Frappuccino. Here's what's next ..."
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"In the future, we can expect technology cycles to continue to shorten, making planning cycles less realistic and less tenable. History, it seems, ain’t what it used to be..."
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