"Alexander Wang, the acclaimed New York designer, energetically bounded down the catwalk last week to rapturous applause after surprising the fashion industry with a stealth collaboration with sportswear giant Adidas ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Replace real yarn with electronic threads and, hey presto, your clothing acts as a touchscreen ..." 
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