consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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New LEGO Friends product line explores diversity and mental health

New LEGO Friends product line explores diversity and mental health | consumer psychology | Scoop.it

"LEGO announced a new set of toys and video content embracing kids with disabilities, unique cultural backgrounds, and a wide range of complex emotions ..."

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The untapped international TV audience | WARC

The untapped international TV audience | WARC | consumer psychology | Scoop.it

"Viewers of international TV channels are more diverse than advertisers have previously assumed, according to new research which debunks the notion that only high-income consumers are watching ..."

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Why so many fashion brands are casting their own employees in ad campaigns 

Why so many fashion brands are casting their own employees in ad campaigns  | consumer psychology | Scoop.it

"As fashion brands and retailers grapple with how to be more inclusive, they are looking within their own ranks, casting employees in their fashion ads ..."

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South African entrepreneur promotes inclusivity by creating a swim cap for black hair

South African entrepreneur promotes inclusivity by creating a swim cap for black hair | consumer psychology | Scoop.it

"According to Nomvuyo Treffers, founder and owner of Cape Town-based Swimma, "swimming caps are like shoes, there is no one size fits all ..."

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Inside Barbie’s fight to stay relevant

Inside Barbie’s fight to stay relevant | consumer psychology | Scoop.it

"Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents? ..."

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Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones

Barbie's boyfriend Ken gets a makeover: Man buns and new skin tones | consumer psychology | Scoop.it

"Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles ..."

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Study: Ads showcasing diversity connect more with young consumers

Study: Ads showcasing diversity connect more with young consumers | consumer psychology | Scoop.it

"A Barkley and Futurecast survey found that general audiences and young audiences, in particular, favor ads that highlight diversity, as reported by eMarketer ..."

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Mattel redeems itself with spot-on Game Developer Barbie

Mattel redeems itself with spot-on Game Developer Barbie | consumer psychology | Scoop.it

"World-famous toymaker rights past wrongs with kick-ass Game Developer Barbie, complete with tablet, laptop and credible coding ability ..."

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How to succeed in selling to consumers in South Africa - BBC News

How to succeed in selling to consumers in South Africa - BBC News | consumer psychology | Scoop.it

"How foreign companies can succeed in selling to consumers in South Africa, still a very divided society 20 years after the end of apartheid ..."

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Crash test dummies made cars safer (for average-size men) - The New York Times

Crash test dummies made cars safer (for average-size men) - The New York Times | consumer psychology | Scoop.it

"Designers and researchers are now trying to leverage cutting-edge technology to create a system that better protects every body, women’s included ..."

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Three labels that prove style has no size - The New York Times 

Three labels that prove style has no size - The New York Times  | consumer psychology | Scoop.it

"These companies are changing the way we think about size...."

  1. Universal Standard
  2. Second Sight
  3. Wildfang
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H&M launches new brands while cutting down physical store openings

H&M launches new brands while cutting down physical store openings | consumer psychology | Scoop.it

"It currently has eight brands under its umbrella ..."

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The challenge of reaching consumers the right way

The challenge of reaching consumers the right way | consumer psychology | Scoop.it

"Opinion: The need for a channel-agnostic platform with comprehensive analytics will only grow ..."

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Kellogg’s apologizes for ‘racist’ Corn Pops boxes

Kellogg’s apologizes for ‘racist’ Corn Pops boxes | consumer psychology | Scoop.it

"Kellogg’s, the world's largest cereal maker, is making changes after someone called  the art on their Corn Pops boxes racially insensitive. The controversy is over a game on the back. The little Corn Pop characters are doing different activities like shopping and playing in the arcade ..."

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Diversity pays off for L'Oréal  | warc.com

Diversity pays off for L'Oréal  | warc.com | consumer psychology | Scoop.it

"L'Oréal Paris, the French beauty brand, launched a campaign in the UK last year that featured a man in a cosmetics ad for the first time and now the company's UK general manager says the results have been ..."

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A guide to the breads of India - Lucky Peach

A guide to the breads of India - Lucky Peach | consumer psychology | Scoop.it

"Go beyond dosas and naan..."

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A new survey looks at the growing demand for diversity in how ads portray families

A new survey looks at the growing demand for diversity in how ads portray families | consumer psychology | Scoop.it

"We all know by now that the American family looks a lot different than it used to ..."

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