consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why super apps are proliferating across emerging markets

Why super apps are proliferating across emerging markets | consumer psychology | Scoop.it

"A new generation of Asian & African super apps are seeking to emulate the success of China's WeChat in their home markets. Here's why ..."

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How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton

How to avoid the pitfalls of innovation in emerging markets - Knowledge@Wharton | consumer psychology | Scoop.it

"Emerging markets were poised to create disruptive products to upend global markets. After many failures -- and some successes – what are the lessons learned? ..."

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