consumer psychology
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Real-life consumer psychology – with a touch of technology
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The Academy unveils a dreamy advertising campaign for this year's Oscars

The Academy unveils a dreamy advertising campaign for this year's Oscars | consumer psychology | Scoop.it

"The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination ..."

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The Psychology of the Gold iPhone

The Psychology of the Gold iPhone | consumer psychology | Scoop.it

"The psychology of iPhone buying is such that people will want the gold iPhone and Apple knows that, which is why it's no surprise that the iPhone's newest color is already in short supply after less than a day of sales..."

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Thinking about getting a gold Apple Watch? Twenty-one other things you could buy

Thinking about getting a gold Apple Watch? Twenty-one other things you could buy | consumer psychology | Scoop.it

"In case you haven't heard, the gold Apple Watch is expensive. Like crazy expensive. We're talking about a watch that starts at $10,000 ..."

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