"These are seven biggest changes coming to SA’s supermarkets in 2018 and beyond ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Because so many Millennials are in charge of buying decisions, business trends for the upcoming years will change ..." 
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"Here's why green is a good color choice for advertisers and marketers this year ..."
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"The world is feeling the effects of climate change. Storms are getting stronger, weather patterns are changing, food is becoming scarce, and animals are going extinct at an alarming rate ..."
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"The retailer, which is the United States’ largest grocer, will try to reduce adverse environmental impacts of the food it sells ..."
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"From Love Island to Glastonbury, millennials are driving the trend for reusable bottles far beyond the gym this summer ..."
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"SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients ..."
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"Consumers are confused by many of the green claims made on product packaging, especially those which are technical, generic or simply involve a logo with no context, a study has found ..."
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"Many British businesses are driving the green agenda forward through their commitment to sustainable packaging ..."
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"Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage, The cola wars are back on again with the launches of Coke Life and Pepsi True but their use of green branding leaves a sour taste in the mouth, says Chris ..."
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'The outdoor clothing retailer's green campaign has proven a very effective branding exercise..."
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