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"Most of the brands at the top of the list invest heavily in advertising and marketing," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily" "Show this list to your CFO." Amazon remains the best perceived brand for the first half of 2015, while Trivago is one to watch ..." 
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"Transparency International’s 2014 global corruption ranking is out! 175 countries. 175 scores. Find out who tops the list ..."
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"A National Academy of Sciences report is urging the government to start taking our happiness into consideration when deciding matters that affect daily lives..."
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From
phys
"Say you're out shopping for basic household goods—perhaps orange juice and soup. Or light bulbs. Or diapers for your young child. How do you choose the products you buy? Is it a complicated decision, or a simple one? ..."
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"Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from research firm YouGov BrandIndex ..."
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"Seventy-five percent of consumers are more likely to recommend a brand because it provides simpler experiences and communications..."
Warwick John Fahy's curator insight,
October 25, 2013 8:18 PM
Branding - like communication - favours simplicity
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"Brands will be able to gauge the commercial value of Chinese celebrities for the first time after the launch of a new index that assesses the star power and suitability of potential endorsers..."
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