"Focus on the interactions that are important to customers—and on the way frontline employees handle those interactions. A McKinsey Quarterly article ..."
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consumer psychology
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+9 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Yipiii founder and chief executive Christoph Klingler says making shopping fun and interactive is important for shaping consumer behaviour ..."
Leona Ungerer's insight:
"Despite the rapid growth of online shopping, most people appreciate the ability to touch and feel products in a physical retail setting ..." 
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"Smartphone users look at their phones, laptops or tablets 34 times each day, a study reveals..."
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"The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities..."
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"Our devices would be more efficient if they could respond when we are frustrated, bored or too busy to be interrupted. But they would also be intrusive..."
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"Self-service technologies have the potential to boost a company's bottom line but there are pitfalls for unwary brands as their worth may fall in the eyes of consumers being asked to do the work ..."
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From
time
"If you're an average reader, I've got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they've read ..."
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"As an interaction designer, how often have you run into projects where you’re asked to ensure a great ‘user experience’, without looking at the cocktail of emotions your design might produce?..."
Leona Ungerer's insight:
Includes useful (colourful) index of basic emotions by Robert Plutchik.
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"This is it. This is what matters. The experience of a product.”These are the opening words of Apple’s heartstring-tugging "Designed In California" commercial. Read them to yourself a few times..."
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