consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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'Public transport is cool': new Adidas trainers double as Berlin transit passes

'Public transport is cool': new Adidas trainers double as Berlin transit passes | consumer psychology | Scoop.it

"Hundreds queued for today’s release – and with the €180 shoes doubling as €700+ transport tickets, it wasn’t just the usual sneakerheads ..."

Tidy Studio's curator insight, January 19, 2018 5:20 AM

Genius idea to encourage young people to use public transport!! The collaboration with Adidas is working to reposition the transport company BVG as a cool brand representing the city of Berlin.

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The thrillseeking, hunter-gatherer psychology of sniffing out a bargain

The thrillseeking, hunter-gatherer psychology of sniffing out a bargain | consumer psychology | Scoop.it

"Is it just the lure of a good deal that makes people endure a freezing night waiting for a new Kmart to open? ..."

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