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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Spotify had no idea how much you'd hate its logo color

Spotify had no idea how much you'd hate its logo color | consumer psychology | Scoop.it

"The music streaming service's lead designer speaks up about what happened when Spotify changed its logo color and the internet collectively got mad ..."

Ayu Dita's curator insight, August 3, 2015 3:56 AM

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Claude Maran - Webmarketer's curator insight, August 4, 2015 9:44 AM

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Apple Music vs Spotify: How do the two streaming services compare?

Apple Music vs Spotify: How do the two streaming services compare? | consumer psychology | Scoop.it

"As Apple prepares to roll out its new service, how does Apple Music compare with Spotify, and which deserves your money? ..."

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The strengths and weaknesses of Apple music

The strengths and weaknesses of Apple music | consumer psychology | Scoop.it

"Spotify killer? Or Ping 2.0? Apple today finally announced its move into on-demand music streaming with the unveiling of Apple Music. Now the question is ..."

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Coke adds Spotify branding to new slim cans - Brand Republic News

Coke adds Spotify branding to new slim cans - Brand Republic News | consumer psychology | Scoop.it

"Coke has unveiled an addition to its packaging arsenal as the drinks giant adds its global Spotify partnership to its cans for the first time..."

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Explore the most popular music in cities around the world with this map

Explore the most popular music in cities around the world with this map | consumer psychology | Scoop.it

"If you’ve ever wondered what someone’s ideal playlist might look like in Germany, Brazil, or Taiwan, Spotify’s Musical Map can show you ..."

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Spotify changed the color of its icon and it’s driving people crazy

Spotify changed the color of its icon and it’s driving people crazy | consumer psychology | Scoop.it

"The latest update to Spotify on iOS quietly introduced a new icon for the music streaming service. That new icon is very close to the old one, except the company has tweaked the shade of green and it’s making people mad and confused ..."

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Spotify Thanks Customer With Custom Playlist Featuring a Secret Message

Spotify Thanks Customer With Custom Playlist Featuring a Secret Message | consumer psychology | Scoop.it

"Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she gave the music service..."

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