Digital Marketing & Communications

As advertising becomes more pervasive in social media, the forms that it takes vary greatly and it becomes harder to spot what is an ad and what isn't...

If you're one to check your analytics on a daily basis you may have noticed a pretty sharp increase in referrals from Twitter's...

Okay, I admit it. I'm addicted to Twitter. But this infographic made me feel a lot better, because it shows me that I'm not alone.

For the past 8 years I've been a big fan of using content as a marketing vehicle to acquire new customers.

Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers ...

10 quick and ways to increase web site traffic.

Last week, we helped you define your identity. Today, we seek to give our identity the words it needs to thrive in the marketplace.

In his last post on the Econsultancy blog, Tariq Seksek touched upon the importance of competitions, contest and sweepstakes when running a social media campaign in the Middle East.

Social media is on target to be a $30bn industry (per year) by 2015 and Facebook is growing faster than any site in history. It is the #1 place to have a community for a brand because ...

At the SES conference this week I gave several presentations on Content Marketing: Content Marketing Optimization and The Convergence of Search, Social...

QR Codes are the latest fad in trying to connect print media and online eCommerce marketing. Here's a breakdown of some effective uses!

Mobile marketing can help zoom big and small businesses. Zoom as you learn the broader social ecosystem. Foursquare, Facebook places are a great place to start!

Edgerank, a site that allows you to instantly check your Facebook Edgerank score, has just a launched a revamped version of its site and a brand new paid version. Edgerank Pro allows ...