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Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. In recent years, it's been used to create engaging advertising campaigns by brands as diverse as DreamWorks, Bloomingdale's, and Elizabeth Arden. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI. 
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Today Holiday Inn, official hotel provider to the London 2012 Olympic and Paralympic Games, unveils the world’s first Augmented Reality Hotel which features a host of Britain’s top athletes. Hotel guests can use their smartphones or tablets to see London 2012 Olympic and Paralympic stars in virtual action in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum.
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Tic Tac is the latest brand to embrace augmented reality, and it's doing so in a big way: With three billboards in New York's Times Square.
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Last year, it looked like augmented reality apps were on the cusp of becoming mainstream as numerous ad campaigns and mobile apps started to use the technology. The same goes for QR codes. For the most part though, neither has been able to go beyond being a gimmick yet and, according to a new study by youth marketing and research firm Ypulse, even the members of the tech-savvy Millennial generation either have no idea what QR codes and augmented reality apps are or don’t see any value in these technologies.
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CLEVELAND - The marketing world is in the middle of a seismic shift toward inbound, real-time and personalized engagement.The advancements in mobile technology which include smartphones, tablet PCs and iPads are presenting tremendous opportunities for audiences to personally interact and engage with brands in real-time. An estimated 50% of all mobile phone users today are using smartphones to access the internet. This has enabled the growth of a new frontier in augmented reality. Aurasma is a new technology that brings the physical and virtual worlds together.
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If you look through the tech section of any newspaper, or spend any amount of time online, you are almost certainly familiar with the expression “augmented reality.” Used in everything from military exercises to sportscasts on national television, augmented reality (AR) applications have quickly become part of our everyday lives. But what exactly is augmented reality? In simple terms, it’s a view of the real world that has been enhanced by computer-generated graphics, text or sound. While we may not be familiar with the definition of AR, we are certainly familiar with some its applications. That yellow first down marker we see during televised football games is a classic and enduring example of AR. So is the data that is superimposed on the visor of a fighter pilot as he gazes out of his cockpit window. But while these are two of the better known AR applications, they have recently been joined by thousands of others. Faster processing speeds and better data delivery networks have combined to bring AR to every aspect of our daily existence. Here are just 5 areas where AR is leaving its mark:
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Augmented Reality is poised to take the globe by storm and we take the chance by predicting 5 areas that may impact society the most. We take a daring adventure peering into the Augmented Reality crystal ball.
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Imagine going to a car dealership and customizing your vehicle on the spot and see the customization instantly. Or perhaps it’s taking a trip to the shopping mall to buy some new clothes. But wait, you hate going into the dressing room to try on the new clothes. Well with the latest developments in Augmented Reality, you no longer have to actually put on the clothes to see what you look like in them!
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Augmented reality apps on our phones are pretty neat for directing us to the closest Starbucks and for providing some other computer-on-the-go HUD effects, but in the future it could be used to fight crime. A group of scientists from the Delft University of Technology in the Netherlands have developed a pair of AR goggles to be used in crime scene investigations. The goggles consist of two head mounted 3D-cameras feeding video to a backpack with laptop. Read on for the low-down.
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Augmented Reality appears to be the medium of choice for campaigns this Christmas time and another example has appeared courtesy of American Express with their ‘Talking Tags.’ Every American Express card holder was sent a “Talking Tag” which they could include with any of their gifts. However, when the person receives their gift, the tags directs them to a site which offers an augmented reality experience for them. Check out the video to see more.
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