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Are your sales lackluster? Your click-through rates uninspiring? Chances are it’s not your product that’s the issue – it’s the way you’re selling it! Copywriting is both an art and a science that’s difficult to learn, but important to implement. If you don’t have the years of study needed to master this discipline yourself, check out the following seven techniques. Applying them to your own ad copy – whether you’re dealing with short PPC ads or long-form website sales letters – will go a long way towards improving your sales conversions.
