The Definitive Guide to AdWords Display Targeting | Digital Marketing Power | Scoop.it
From searchenginewatch.com (via @capturehits) - March 6, 2012 9:53 AM

AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more.