Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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If there’s one thing that no small business can live without, it’s an effective marketing strategy. Your customers aren’t going to find you without one, and without customers, you don’t have a business. Contrary to popular belief, small business marketing doesn’t need to be an incredibly complicated affair. There’s no shortage of proven marketing strategies out there and there’s very little reward for trying to reinvent the wheel. Here are eight simple tips for getting your companies name out there. How many are you currently utilizing?
Gary Hitching's insight:
Not strictly digital marketing but there are some digital elements in here. This post is a good round-up of tactics that you should be implementing for your business. I went to a recent business event where two successful business owners spoke and both said their umber one focus was to market, market market... 
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Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.
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Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.
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Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car parts, it lacks the mass appeal of food, or fashion. However, that doesn’t mean that you can’t develop an engaged following, or serious social media promoters. It just means you need to work a little harder to achieve the attention you deserve. To inspire your pinning, posting, and Tweets, we’ve curated a list of “boring” brands you can’t help but love:
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Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing. According to Eloqua’s B2B social media infographic, 64% of companies use social media. So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile? This article looks at three common goals:
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5 questions to answer before developing a mobile marketing strategy for B2B and building a business case using data in Google Analytics.
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B2B buyers are increasingly turning to online marketing content to help them research purchasing decisions before they reach out to interact with B2B sellers.
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